The good news is that technology, the Internet, and social media make it easier for us to access information about individuals, companies and prospective employers who may be important resources in your job search.
The not-so-good news is that you are responsible for the care and feeding of your own web presence, and such responsibility demands the kind of thought and attention that is new for many of us.
What will others see when they Google your name? What’s required to develop the know-how to curate the content of what people read about you on the Internet?
Today, this is not an optional or extra-credit question. If you can find them online, they can find you – or not.
In her March 28, 2012 article published on the HBR Blog Network, Dorie Clark, a former political operative who has served as a strategy consultant for such clients as Google, Yale University, and the National Park Service, draws a perfect analogy in her headline: It’s Not a Job Search, It’s a Permanent Campaign.
Clark maintains that the lessons learned by candidates for political office are relevant for us all. She says politicians have learned that it’s not enough to worry about their image at election time. They now know that there is a permanent campaign going on all the time and that all successful candidates – including candidates for jobs — need to recognize a few new truths:
Many people don’t want to deal with the hassle of a “permanent career campaign.” They think it’s too much work to contemplate their personal brand, maintain their social media footprint, or cultivate relationships when they’re not on the make for a new job. Those are the people who will lose. Whether or not you want to play the game, it’s happening around you.
Click here to read the entire article and learn what it means to curate your online image.